Marvis x Marni Campaign and Brand Extension

Toothbrushes, bathrobes, and shower curtains—oh my! Marni Bath is influenced by the fanciful prints and colors used throughout its collections, and it aims to elevate the customers' daily rituals. 

An extension for oral care allows for collaboration with authentic Italian toothpaste brand, Marvis; Marni x Marvis 

Customer Research

The Marni core customer strives for creativity and expression in every avenue of life. The company's biggest demographic is 25-34 years old. Marvis toothpaste attracts a niche demographic of fun-loving vintage-inspired individuals, their core demographic is 18-40 years old. Both brands share premium positioning and Italian heritage. Target customers have the same shopping behaviors, as both companies' products often retail in specialty boutique environments.